Branding and motion graphics for São Paulo Fashion Week year 25.
We started from the idea of transformation to create the visual identity that celebrates the 25th anniversary of São Paulo Fashion Week. The idea was to create something new that would reflect the impact of the year 2020 on Brazilian fashion and on everyone’s lives. The result was a strong and dynamic identity that constantly changes in search of adaptation and balance.
Project created in partnership with Freiheit Studio.